Percurso Music Festival 2017

Percurso Music Festival Identity

Created in 2014, Percurso Music Festival attracts almost 200 local entrepreneurs and promotes discussions about solidarity within the economy and conscious consumption. The Festival line-up promoted diversity and was the backdrop for social action in Campo Limpo, a suburb of São Paulo.

I was commissioned to create the new visual identity for the Music Festival.
My idea was to honor the people who are making the difference in the neighborhood, putting their faces on the walls, posters, social media and every asset of the festival.

FP_fotos-favela1FP_fotos-favela1
FP_fotos-favela2FP_fotos-favela2
FP_fotos-favela4FP_fotos-favela4
FP_fotos-wip1FP_fotos-wip1
FP_fotos-wip7FP_fotos-wip7
FP_fotos-paint2FP_fotos-paint2
FP_fotos-paint3FP_fotos-paint3
FP_fotos-paint4FP_fotos-paint4
FP_fotos-allFP_fotos-all
FP_fotos-expoFP_fotos-expo
FP_fotos-logosFP_fotos-logos
FP_fotos-quadros1FP_fotos-quadros1
FP_fotos-quadros3FP_fotos-quadros3
FP_fotos-quadros2FP_fotos-quadros2