Percurso Music Festival Identity
Created in 2014, Percurso Music Festival attracts almost 200 local entrepreneurs and promotes discussions about solidarity within the economy and conscious consumption. The Festival line-up promoted diversity and was the backdrop for social action in Campo Limpo, a suburb of São Paulo.
I was commissioned to create the new visual identity for the Music Festival.
My idea was to honor the people who are making the difference in the neighborhood, putting their faces on the walls, posters, social media and every asset of the festival.