Renato Zandoná

The Real Airdrop

Free Fire | Executive Creative Director

In Free Fire, planes fly by and drop items. Turning the game into reality: Airdrops were made available all over Brazil through AR in different cities every day.

When a digital plane flew by, gamers pointed their phones up to the sky and captured drops that went straight into their in-game wallets, gifting virtual items to Free Fire fans. The app combined users’ geolocation with flight data to create the most awaited moments.

close icon

The Real Airdrop

App
No items found.